Trades TGS
Be True. Be Genuine. Be Sincere.
Helping tradesmen master in-home sales through honesty, not hype.
Want your techs to sell more — without becoming pushy salespeople?
You’re in the right place.
At Trades TGS, we train tradesmen to close more jobs, build trust in the home, and hit KPIs — all without sacrificing who they are. This isn’t slick sales talk. It’s real-world, down-to-earth coaching from someone who’s done it in the field.
About Huck (HG) Horne
From the Swamp to the Sales Leaderboard!!
Hey, I’m Huck (HG) Horne.
I was born in southeast Georgia, raised by a hard-working, no-nonsense, middle-school-dropout-turned-entrepreneur. I watched my parents hustle every single day, and I learned early on what it meant to show up with honesty, integrity, and grit.
In 2013, I moved to California. Two years later, I got into the HVAC industry — knew nothing about it. But I kept my head down and focused on one thing: Serving people the right way!!!
By 2017, I was ranked in the top 3 nationally with Airtime 500, interviewed on the HVAC Masters of the Hustle podcast, and getting offers from owners who wanted to hand me part of their companies.
Not because I had a killer script.
Because I was true, genuine, and sincere.
That’s what I teach now.
Who This Is For?
If you’re a business owner in HVAC, plumbing, or other trades — and you’re tired of watching potential sales slip through the cracks — this is for you.
Service businesses struggling with low average tickets
Managers who need better buy-in from their teams
Owners who feel like something’s missing — and need clarity
Techs who want to sell more without feeling like “sales guys”
What I Fix?
The Real Problems Behind Low Numbers
KPIs not where they should be?
I’ll take a real look at your process — from the first call to the follow-up — and help you tighten up every step that matters.
Club memberships falling off?
Your team might be skipping key trust-building steps. I’ll fix that.
Low close rates from techs or comfort advisors?
I help your team connect better with homeowners — not with fake urgency, but with real conversation and real value.
Feeling the seasonal slowdown already?
I’ll show you how to create momentum in the shoulder seasons so you’re not scrambling.
STILL NOT SURE?
The Approach!
This isn’t classroom theory!!
I’m not throwing generic scripts at your techs and hoping for the best.
I work side-by-side with you and your team to build real conversations that convert. I focus on the basics:
How to build trust the second you walk into the home.
How to present options without pushing.
How to make the customer feel understood — not sold.
I don’t overcomplicate it. I just get results.
Why It Works!
Because homeowners don’t want slick.
They want real. They want to be heard.
And your techs don’t want to be someone they’re not.
This isn’t about “closing the deal.”
It’s about doing the job right — and making the sale a natural next step.
That’s how I went from HVAC rookie to top performer.
That’s how your team can do the same.
Ready to Talk?
If any part of this sounds like it might be what your business needs…
Take this BULL (opportunity) by the Horne’s!!!
Use the form below to get in touch. I’ll personally reach out and I’ll talk through where you are, what’s not working, and whether or not we’re a good fit to work together.
Trades TGS
Built for tradesmen. Backed by results.
Real talk. Real sales. Real growth.